working on wine
In my bachelor thesis I developed a brand for the state winery Weinsberg.
I created the complete look for the wine „Justinus K“, including 11 wine labels, an ad campaign and packaging. Old documents and poems by the physician and poet Justinus Kerner were combined with Rorschach motives. This style was continued in the label designs.
I created the complete look for the wine „Justinus K“, including 11 wine labels, an ad campaign and packaging. Old documents and poems by the physician and poet Justinus Kerner were combined with Rorschach motives. This style was continued in the label designs.
In the theoretical part of the thesis I developed design guidelines for white wine labels.
I examined the impact of colors, shapes and typography on the potential buyer‘s sense of flavor.
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working on wine
In meiner Abschlussarbeit erarbeitete ich ein Kommunikationskonzept für den Wein „Justinus K.“.
In alten Dokumenten des Physikers Justinus Kerner fanden sich Gedichte und Rorschachmotive wieder.
Diese „Kleksografien“ wurden auf die Etikettierung der Weine angewendet.
In dem Buch, untersuchte ich Geschmacks- und Geruchsassoziationen
im Hinblick auf Typografie, Farbe und Formen.
im Hinblick auf Typografie, Farbe und Formen.
